No matter what your business is, you need a web presence. Whether it’s a brick-and-mortar business or a business solely run online, how customers perceive you will either draw them in or draw them away. What better way to present yourself than having an effective, targeted online presence suitable for your ideal customers? Here are a few tips on how you can improve your web presence:
1. Develop a professional-looking website.
One of the first aspects to improving your online presence is having a website. You do not need to be a web designer to have a polished looking website. There are website builders such as Wix, Squarespace, Weebly, WordPress, and more. Research to see which one is suitable for you, your business, and your budget. As you build your website, make sure your interface is easy to use with clear information about you, your business, and what you have to offer.
2. Add your business to Google My Business.
Another important way to boost your online presence is by utilizing this free tool with Google, called Google My Business. Thanks to this tool, you can post photos of your products and services, list contact information, gather customer and client reviews, and gives insight into how your customers engage with your profile.
3. Start social media accounts.
Almost everyone is on social media somehow, whether it’s Facebook, or Twitter, or YouTube, or Pinterest, to name a few. That means that your business should also be. It’s one of the best ways to communicate with your customers, reach new ones, provide company updates, and showcase your personality. Social media is key to developing brand awareness. You don’t have to be on all of them, but choose out a couple utilized by your specific customer base the most. Then, grow from them there.
4. Start a blog for your business.
The best websites are updated with brand new content regularly. So, start a blog for your business. Focus on quality over quantity, so even if you update once a month, you will do more to reach your customers than a business without a blog. If you aren’t a writer, you can hire a service that produces content for you. Not only will you be providing content for your customers, but you also will rank higher on search engines as well.
5. Become an authority.
Another way that you can strengthen your online presence is by becoming an expert in your industry. It’s far easier than you realize to do so, thanks to online forums, Facebook groups, and guest posting. Online Q&A forum Quora can be a great way to answer questions related to your industry. You may also want to research various Facebook groups in your field and become an engaged, informed member. Lastly, research websites that allow for guest posting and contribute articles that speak to your industry knowledge.
Having an online presence is indispensable to your business. Following these tips will help you reach new customers, engage with existing ones, and develop a web presence online that stands out amongst your competitors. Need additional help with your business? Contact us at Davis Thorpe and Associates for a free consultation.
